How Bright Smile Dental doubled their booking rate and saved 15+ hours per week

Industry:Healthcare
Location:Austin, TX
Company Size:3 locations
Implementation:2 weeks
+100% booking rate
15hrs/week saved
0 missed calls
+$4k/month revenue
Sarah M. - Professional headshot
Sarah M.
Dental Practice Owner, Bright Smile Dental

Overview

Bright Smile Dental is a three-location family dental practice in Austin, TX. They needed to stop losing after-hours leads, free up staff time, and convert more callers into appointments.

Challenge

  • •Reception overwhelmed; after-hours calls to voicemail
  • •~12–18 hrs/week on callbacks & schedule juggling
  • •Missed booking opportunities; inconsistent chair utilization

Solution

  • •Busy Line AI as after-hours receptionist + booking assistant
  • •Custom brand voice; Google Calendar sync; confirmations
  • •2-week onboarding & staff training

Implementation Timeline

1
Day 0–3: calendar & voicemail integration
2
Day 4–10: voice + booking script tuning
3
Day 11: full go-live (nights & weekends)

Results

  • ✓+100% booked appointments from inbound calls
  • ✓~15 hrs/week staff time saved
  • ✓0 missed after-hours calls (was 7–10/week)
  • ✓Est. +$4k/month incremental revenue

Why It Worked

  • •Fast calendar sync
  • •Natural voice flow
  • •Instant confirmations
“Busy Line AI handled our evenings and weekends flawlessly — we went from losing leads to filling our schedule. It paid for itself in the first month.”
Sarah M. - Professional headshot
Sarah M.
Owner

Suggested Visuals

  • •Before/after missed calls vs. bookings
  • •Appointment confirmation screenshot
  • •KPI strip

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